About a month ago I was asked to make a guest blog post. After agreeing (to something I can’t even do on my own blog consistently) I tried to come up with topics that I could cover without being redundant. I tossed around ideas on what to cover, some not so serious topics like: “how to apply makeup,” “what not to wear when shooting,” “how I fail at being a blogger,” “how to pick the wrong guys on dating websites,” etc.
So here I am, writing about how to procrastinate when a fellow photog friend wants you to be a guest blogger.
There are three main steps you must take in order to achieve this:
First, you must agree to something you really aren’t going to do (even if you believe you will… eventually), but you should act enthusiastic and willing to do what is requested of you.
Secondly, you will then put off and forget about said agreement. When asked if you’ve thought about a topic and when you’ll be posting you will brush it off and tell your photog friend that you’re still working on what to write about.
Lastly, you two will engage in an entertaining conversation pertaining to the agreement you had–after a month has already passed–and joke about silly topics, which lands you right where you are now- reading about procrastination and blogging.
There have been numerous times I’ve read photographers blogs and their recent post begins with “I’m so sorry it has been so long since the last time I’ve blogged!” Why apologize? I mean, let’s be serious, we just want to see your beautiful masterpieces, enough with the jibber jabber- get on with it!
We get it… you went out with this beautiful family who was absolutely amazing to work with and you can’t wait to get together again in the future! How many different ways must a photographer try and come up with what to say about every session when that is the jist of each session you’ll blog about? As a photographer your time with clients is always a blast (or rather, it should be), you’ve enjoyed yourself immensely (or at least we hope you did) and you’d also love for them to be returning clients in the future. What more is there to really say?
My tip to blogging is simple: let your images tell their story. Forget about posting a paragraph of nonsense and stressing over what you must come up with and if it will please your clients/readers. If your clients had a great time the images will be evidence to all of the good times had and memories you’ve helped them create to save for a lifetime.
Jaci is an educated on location, natural light photographer in the Metro Detroit area! Her style is a little bit different and much more personal than a retail portrait studio. You can follow her on Facebook: JW Photography or Flickr: oneflashatatime.
Are you looking for a quick and easy way to create and mange a great looking website? You need to check out Squarespace. No, this is not a sales pitch, nor am I getting paid to write any of this. Squarespace is exactly what their tagline says it is…….
It’s really easy to get started, and they offer a free trial in which no credit card is needed. You simply choose from a great selection of templates and start adding your content. All of the available templates are very design centric. They look great and show off different types of content very well. You can organize the templates based on what they work best for, portfolio, business, blog etc…. don’t worry about which one you choose, as you can change it at any time and your content seamlessly switches over to the new template. If you’re adept at coding, they do have a developers platform in which you can completely create a site from the ground up. Even with templates, you are able to add custom code blocks and css to add functionality or make changes.
Of course this site that you’re reading this on is a Squarespace site. It is my personal site which houses a lot of different content. Galleries, contact forms, about pages, custom pages and 2 blog pages. With the unlimited plan, you get truly unlimited everything. Unlimited number of pages, storage and bandwidth. There are so many options you can do, it’s pretty crazy. It is often touted that you cannot bring a Squarespace site down. Normally if a small time blog or site gets published in a place where it gains a huge surge in traffic, the site just fails and goes down. This doesn’t happen with Squarespace. They have some genius way of scaling bandwidth when it’s most needed so your site never goes down as a result of a spike in traffic.
One major benefit that comes with all Squarespace sites is the often talked about responsive design. This allows your site to scale in a pleasing way depending on the screen size of the device you’re using. To the right is a screenshot of this site on a phone. You can see the navigation menu becomes a dropdown, which when touched opens up a beautiful looking list of the pages. Makes it very user friendly on mobile devices. Another fantastic thing that occurs, is Squarespace will resize your images to 7 different sizes to feed up only the proper size in respect to the screen size. If you’re on your phone, you won’t be downloading huge high resolution files that take up an enormous amount of data. On your desktop, you’ll see the higher resolution versions. This works great on tablets as well. All of this is just built right into the platform and you don’t need to do anything to make it happen.
to your page is very simple. You pretty much select “+Add Page”, tell it what type of page you want it to be, then select the content using content blocks that you want to add. If you select an image or gallery, you comply drag and drop photo’s from your computer into the window and they are uploaded. If you want to add some text, select the text block and type away. Once you’ve added all the content you want to the page, you can drag and drop the different blocks to rearrange them, float them left or right and change it all around till your heats content. If there are still some changes to be made, you can add some custom CSS to the page to fine tune if needed. There is a lot of built-in social integration for most of the major social networks. My home page for example has my twitter feed, foursquare feed and 500px feed in addition to a collection of my blog posts to display the 3 most recent posts.
SEO is not something I’m all that familiar with except that I know it’s important when it comes to Google search rankings. I DO know that SEO is a high priority for Squarespace and it’s integrated automatically so you don’t need to worry to much about it. There are little things you can learn if you wish to increase search rankings with file names, captions etc… but the topic of SEO alone could go on forever and I know next to nothing about it.
With every template, you have access to over 300 fonts in the Google font library, changing the color schemes of links, backgrounds and all sorts of different elements on the page. There is even Typekit integration if you have a membership there and want to use those fonts. You can view a long list of options to change for the entire page, or you can click on the section of the page you are wanting to edit and you’ll see the options that apply to just that one section.
Some templates have additional options, and others have less, it just depends on what the developer of the template enabled. Of course as mentioned before, you can add some custom CSS if you’re wanting to make a change that is not available by default.
Photography as any of my followers know, is a big passion of mine. Having the options to display photographs in a beautiful manner is a key thing. For this site, I chose more of a blog oriented template, but I still have a lot of photos. With this template, the default gallery displays as a slideshow such as this.
However, you are able to add galleries so they display as a Slideshow, Slider, Grid or Stacked layout. You can adjust the speed in which images cycle, add thumbnails and change the spacing between images. For examples see the links below.
is another top notch aspect that cannot be over looked. If you have any trouble with their service, send them an email and they always respond in a very timely fashion. Doesn’t matter if it’s at 3 or 4 AM or middle of the day. Their email support is 24/7 and 365 days a year. They also have live chat support during certain hours on weekdays. From my personal experience, I’ve always received a reply to a ticket within 30 minutes and often times sooner.
Not to long ago they added SmugMug integration allowing you to import albums from SmugMug galleries. I ran into an issue where nothing was importing. They were able to identify there was indeed a problem right away and they were quick to put the engineers on it to implement a fix. This problem is not a common type to have, as it was something to do with the resolution of images on SmugMug being to large to import. The fix for this problem did take a few days, but that’s because of the work involved in making a fix like this. Throughout the few days, they kept me updated as to what was going on making sure I knew it was being worked on and I wasn’t forgotten.
There are a couple additional features that I haven’t used as of this post that may be very compelling for a lot of people. The biggest one being E-commerce. Just a couple of weeks ago they announced built-in e-commerce for their business tier subscribers. This is in partnership with Stripe for payments allowing you to setup an online shop to sell physical or digital goods. As far as I know, there isn’t built-in fulfillment options yet, but I wouldn’t be surprised if there is something in the works. For me as a photographer, I could put up some pictures for sale at various sizes and mediums, people can purchase an item giving me the required information for shipping and printing, then I can send it off to the lab I get prints from.
Another item that may be useful is you’re allowed to have other people manage different aspects of your site. You can allow them full access to everything including settings, or as simple as content editors and comment moderators.
There is a built-in commenting system, or you can set it up with Disqus. The social integration is really nice from making simple links to adding blocks with content from those services. You also get some built-in analytics with most of the important information, or you can integrate it with Google analytics if you want to delve deeper into the viewer stats.
This is an entire content management system that’s hosted. No having to worry about updating your version of WordPress and breaking plugins, or worrying about all the hacks that come with badly written code.
As you can tell, I am a big fan of SquareSpace. I am a small time user, not a web developer, and I think I was able to create a pretty solid looking website. It’s constantly changing, and SquareSpace makes it easy to make those changes. I have been very happy with how easy it has been and the responsiveness of the customer support. The responsive design is top notch from my experience and looks fantastic on mobile devices. It’s just a great option for someone who wants a good experience and is not a web developer or doesn’t have a lot of time to work on a website.
Having a free trial that doesn’t require a credit card, or anything other than an email address for that matter is great as well. It allows you to test it out in a full capacity to see if it’s right for you. They have 3 different tier plans now that they’ve added e-commerce options. You can pay month-to-month or yearly, and if you do pay annually, you get free domain registration.
Don’t take my word for it, try it out yourself and let me know what you think! I would love to hear from you in regards to your experiences and thoughts on the SquareSpace service. www.squarespace.com